Monthly Archives: October 2013

Why no one wants to use your API

A brilliant, undiscovered app developer just logged into the front page for your API program (please don’t tell me you just emailed a PDF), and made their first successful call. They’re frustrated, feeling like they don’t understand what just happened, and generally just exhausted.

Hopes of impressing colleagues with a quick demo espousing the ease of adoption have been dashed. They are eagerly digging through your content trying to find a way to explain the value of what your API brings to his company.

This is too hard!

…you might be about to lose out on the most serendipitous moment in your companies’ future. Developers you have never met might have the potential to change your future…but only if it’s easy to get started.
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