This post originally appeared on Andree’s personal blog. You can follow him here @andreehuk.

Apple‘s design goal is to create holistic and consistent experiences. Apple focuses exclusively on devices and services that they can control. In fact, this control actually has likely increased as Walt Mossberg writes about WWDC 2014 on re/code.

picture courtesy Ryan Ozawa

Customers are being enticed more and more to stay within the Apple ecosystem (ideally with more iDevices down the road). However, TouchID will make this holistic experience even more convenient, stickier if you like.

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